Busting 5 Common Myths About the California Consumer Privacy Act (CCPA)
At Retina, we model the customer data of our clients to derive predictive lifetime value (LTV) insights. We live and breathe in petabytes of customer…
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Facebook and Google Are Using the Wrong ROAS (And How to Fix That)
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
Marketing Data Checklist: 8 Questions for the Data-Driven Marketer
Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view.…
Predicting CLV for Prospective Customers
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…