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Featured Posts

Strategy

How Retina Solves the Facebook Attribution and ROAS Problems

By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.

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Marketing

7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now

Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…

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Marketing

3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value

Are you finding it increasingly more expensive to acquire customers on Facebook?  Are the customers you acquire spending less and threatening your profitability? We’ve seen…

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Data Science Strategy

What Is the Difference Between CLV and LTV?

There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…

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Marketing

Predicting CLV for Prospective Customers

How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…

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Marketing

Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA

Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…

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Data Science Strategy

What Is the Difference Between CLV and LTV?

There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…

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Strategy

Personalize Customer Service with CLV

Learn how to quantify customer service and appeasements based on customer lifetime value.

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Strategy

How Retina Solves the Facebook Attribution and ROAS Problems

By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.

Read More
Strategy

Fire Your Bad Customers Before Talking to Investors

Read how bad customers impact your business from a growth perspective and from the viewpoint of board members and investors.

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Marketing Strategy

Why Paid Retention Might Be Cheaper Than You Think

With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.

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Marketing

2020 Marketing Spend and 2021 Predictions

Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…

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Data Science

How Healthy Is Your Customer Base?

Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.

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Marketing Strategy

Tis the Season for CLV

In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…

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Marketing

2021 Communication Hacks

Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…

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By Function
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By Business Need
  • Optimize ROAS
  • CLV to Reduce CAC
  • Customer Retention