COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
Retina AI Blog
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How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Predicting CLV for Prospective Customers
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
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The Definitive Guide to Delivering Value from Data using DataOps
This is an opinionated guide on how to use DataOps to deliver business value from data. It is a prescriptive fix for organizations struggling to…
Customer Loyalty During and After COVID-19
Brand loyalty has shifted during the pandemic due to increasing price sensitivity, delayed shipping times, product availability, safety concerns, and more. Consider a product like…
Shifts in Buying Behavior and What It Means for Your Business
Back in March, the US economy all but shut down to help slow the rate of spread of COVID-19. At the time, people felt a…
Making the Jump: D2C to Omnichannel
With so many D2C brands selling on Amazon, Target, and Walmart, should you make the jump to omnichannel? We will discuss the pros and cons…
Reading Between the Lines on Profitability During Tapestry’s Earnings Calls
I read through today’s earnings calls by Tapestry and found it to be very interesting. They mentioned the words profit or profitability 40 times and…
How to Use CLV for Customer Success
A lot of customer service and customer support teams are making the shift to customer success or even customer experience. While the former teams are…
How to Co-Create a Vision for Success
2020 has brought an onslaught of changes for all of us. As analytics professionals, many of us have experienced changes within our teams or companies.…
How Analytics Can Inform Product Pricing
With long-term closures and a decrease in consumer spending, retailers accumulated inventory resulting in tied up revenue and additional expenses. In many cases, the stock…