Common Mistakes When Conveying Complex Model Results
You have a working model. You have spent days, even weeks to reach this stage. Now you are preparing for the big day, the day…
Retina AI Blog
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How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Predicting CLV for Prospective Customers
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
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Technical Miscommunication and How to Avoid It
The curse-of-knowledge is a common cause of technical miscommunication, especially when technical terms are involved. Here are a few ways to notice when it is…
5 Steps to Managing Remote Data Science Teams
Introduction As enterprises begin to reopen post-pandemic, most are recognizing the reality of managing a remote/distributed workforce. Across the globe, businesses are reevaluating how they…
Calculate the ROI of Building or Buying Data Solutions
This article explains how to make an ROI case for either building or buying data solutions. We will start with the concept of understanding value…
5 Lessons Data Scientists Need to Know About Moving Models to Production
This article shares the common issues that data teams face when moving their models from development to production systems and how these issues could be…
Stop Wasting Retention Ad Spend on High Lifetime Value Customers
You are wasting retention advertising dollars, and you might not know it. Marketers often look for low cost per click (CPC) and high conversion rates…
A Checklist to Design Your Data Platform
Have you done a “digital transformation” but find your business fails to get real value from your data? Are you finding new data-related pain points,…
A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
Why It Is Important to Calculate CLV at the Individual Level
The most popular and commonly used customer lifetime value (CLV) models benchmark their strength on aggregate metrics. When compared at the aggregate level, many of…