4 Top Machine Learning Use-Cases for Consumer Marketing
You’ve heard lots of hype about machine learning, but how can it REALLY help you get and edge in consumer marketing? We’ve been doing data…
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How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Predicting CLV for Prospective Customers
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
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Four Principles of Data Science Ethics at Retina
Does your data science team worry about aligning your work with your values? Data science and machine learning provide new capabilities, and with those come…
Tech Sprints Speed Runs: How to Validate your Ideas as Fast as Humanly Possible
Are you building products without knowing if anyone will use them? Does market validation seem to take forever? If so, then this post about how…
Clustering Messy Time Series
When clustering data, it can be challenging to handle time series data, especially when the series have differing lengths. As part of my PhD work…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
Customer Lifetime Value Migration Over Time
Customer lifetime value (CLV) is not a static metric. It changes over time—sometimes dramatically—as you observe new data about a customer. At Retina, we analyze…
Goal-Driven Customer Segmentation
Customer segmentation is a powerful technique for understanding your customers. However, it can be tricky to successfully implement it in a business context. In this…
5 Steps to Build an Effective Data Science Team
I’ve built and run data teams at Paypal, Facebook, and now at Retina AI. In each of those roles, I’ve also been asked how to…
Serverless Principles by Example
Do you have server infrastructure pain? Are your engineers spending more time managing servers than they are enabling more business value? Are you paying for…