Data Science User Experience: Lost In Translation
If you ever get the chance to talk to a VP of Analytics or a Head of Data Science, you will find that most have…
Retina AI Blog
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How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Predicting CLV for Prospective Customers
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
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An Inside Look at DataOps at Retina
How can DataOps help improve efficiency at an AI or machine learning company? At Retina, we follow several DataOps principles in order to empower our…
How to Make a Customer Lifetime Value Prediction
How much is each one of your customers worth? How much should you spend to acquire them? What about to retain them? Customer lifetime value…
The Lifetime Value of Your Professional Relationships
How important is your co-worker to you? How about your manager or mentor? Let’s use data science to explore the value of professional relationships. Start…
Data Science Recipes
If you’ve been trying to leverage the power of data science – but, like many teams, feeling overwhelmed and unproductive — you’re not alone. Data…
The Secret Business Metric You Are Missing
You are a modern consumer product company looking for the next advantage in the market. You were born digitally transformed; you’ve built marketing and distribution…
Mary Meeker Report Highlights LTV-to-CAC Ratio
Last week, Mary Meeker released her 2019 Internet Trends Report – and the Retina team was at Vox/Recode’s Code Conference to see it. In her…
Busting 5 Common Myths About the California Consumer Privacy Act (CCPA)
At Retina, we model the customer data of our clients to derive predictive lifetime value (LTV) insights. We live and breathe in petabytes of customer…
Cluster Messy Data with Generalized Low Rank Models
Clustering is a powerful way to use the features of individuals to group similar individuals together. This enables businesses to understand and take action based…