DataOps Principles: How Startups Do Data The Right Way
If you have been trying to harness the power of data science and machine learning —but, like many teams, struggling to produce results— there’s a…
Retina AI Blog
Featured Posts
How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Predicting CLV for Prospective Customers
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
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Why Game of Thrones Episode 8.3 Was Objectively Bad
Unfortunately, I watched Game of Thrones season 8 episode 3. [SPOILERS WARNING BELOW] On Game of Thrones fandom, I imagine I fall somewhere in the…
Facebook and Google Are Using the Wrong ROAS (And How to Fix That)
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
RNNs vs Traditional ML for Predictive Customer Lifetime Value
At Retina, we build models to predict Customer Lifetime Value (CLV). Our data science team is constantly working to refine and improve upon those models,…
Data Science for French Fries
The Retina Data Science team enjoys geeking out on data, and eating. So we decided to do both at the same time! We grabbed some…
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
7 Ways Machine Learning Projects Fail
Machine learning is transforming the world. However, not all machine learning projects succeed. Through our years of experience in this field, we’ve identified several common…
Starter Guide to R Plumber + Slack (a detailed walkthrough)
Git Repository Context & Inspiration I was inspired last month by RStudio::conf (2019) to start publishing some of the fun R work I have been…
Marketing Data Checklist: 8 Questions for the Data-Driven Marketer
Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view.…